The Asher
by HighlineManagementContest received 600 entries and the contest holder has awarded a winner.
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Company or website name
The Asher
Describe your company and organization and target audience
The Asher is a bespoke boutique hotel that also houses a coworking space and restaurant.
Located in the trendy, developing Berkeley neighborhood in Denver, The Asher hotel and coworking space is characterized by a refined-modern industrial style infused with an ever-so-slight eclectic feel. We want to walk that line between hip/trendy and timeless.
The rooms will feature a mix of contemporary geometric patterns and turn-of-the-century accents. As this is a brand new property, the kitchens and bathrooms will be updated with every amenity, balanced with Victorian doors and other touches to bring the spaces together.
The design should have the following
The logo will represent our brand on a variety of platforms, in many different sizes, and in both black/white and color. It needs to be simple, memorable and versatile!
Also, the owners and management would like a logo/text combination in which the logo does not overwhelm the name of the hotel.
Some reference images of logos we like are attached, as are photos of the hotel (in construction now) and the neighborhood.
This logo will be used for
- Online (Website, facebook etc.)
- Print (business cards, letterheads, brochures etc.)
- Merchandise (mugs, t-shirts etc.)
- Signs (including shops, billboards etc.)
- Television/screen
This design should not have this in the entries
It should not "shoot off" in any direction -- let's keep the borders clean.
Colors to use in the design
The interior color scheme will be lush and autumnal. However, we would like a logo that will look spectacular in black/white as well.
Briefly describe your contest
Design a logo for The Asher, a new boutique hotel and coworking space in Denver's trendiest neighborhood.