Creative Brief

Company or website name

Tequila Insider

Describe your company and organization and target audience

The company is about Everything Tequila! Tequila is a fun, social, party starting alcoholic drink which is the primary ingredient in the most popular drink in the world, the Margarita. Tequila Insider will cater to an adult audience who enjoy fun and want to learn more about the origins, uses, customs, and brands associated with Tequila.

The design should have the following

When we think of Tequila, we think of Old world Mexico, the Agave Plant, Shot Glasses with Salt on the Rim, and lots of party atmosphere.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)

Colors to use in the design

The Mexican Flag has traditional bright colors but we would like to incorporate some black to add sophistication.

Briefly describe your contest

Tequila business looking for an identity that captures the essence of Tequila!