THE PITCH TREE -a Logo Design Contest by ThePitchTree

Creative Brief

Contest received 84 entries and the contest holder has awarded a winner.

Company or website name


Slogan or Tagline


Describe your company and organization and target audience

We are creating a new platform for early-stage entrepreneurs and start-ups to brand themselves and attract talent, potential investors for capital raising, consultants to support their growth and go to market strategy. We facilitate the screening process for Angel investors and VCs by standardizing the Pitch process and materials (pitch deck, financial projections, valuation, customer reviews...). Target audience are young entrepreneurs, start-ups, seed and early stage companies as well as Angel networks, venture capital firms. The platform, like a dating app, will match entrepreneurs and investors based on searchable criteria (investment size, product or industry etc...).

The design should have the following

The Pitch Tree logo should be clean, modern, professional, lean and fun. Something like a real peach with some orange and 2 green leaves to remind seed investing, entrepreneurship and growth. Maybe a tree with roots like a growing company or those venture capital firms. I will also consider logos where the peach has a little bit of a Heart shape to remind entrepreneurship passion and heart into building something bigger than themselves.

This logo will be used for

  • Online (Website, facebook etc.)
  • Print (business cards, letterheads, brochures etc.)
  • Merchandise (mugs, t-shirts etc.)
  • Signs (including shops, billboards etc.)

This design should not have this in the entries

The logo should not be 'cheesy' like a dating app or romance peach type color and font. It should share the sentiment of capital raising, professional and mature platform.

Colors to use in the design

orange for the peach
darker orange for the name "The Pitch Tree"
green for the tree and / or peach leaves (I'm not sure I want a tree yet but let's see what logos design I get and if it comes nicely without too much colors etc...)
light grey for the slogan underneath "Early-stage venture made easy"

Briefly describe your contest

Awesome Start-ups New Venture Platform Logo Design Contest - For Awesome Designers