Creative Brief

Company or website name

Sweet Madylee's

Slogan or Tagline

None at the moment, but open to suggestions.

Describe your company and organization and target audience

Sweet Madylee's will be an online children's boutique. Target audience will be parents with children from newborn to teenagers, both girls and boys clothes, shoes and accessories. Might expand to other children's categories in the future...bedding, room decor, etc.

The design should have the following

I like simple and elegant but it also needs to have some color and fun since it is a children's boutique and maybe even some southern charm since I am in Texas.

I am would love a hummingbird incorporated in to the logo. It is unique and not being utilized in other children's boutique logos.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)
• Television/screen

This design should not have this in the entries

None

Colors to use in the design

No opinion. My personal taste is simple and elegant. I like black and white but since this is a children's boutique it needs to also be whimsical and fun.

Briefly describe your contest

I am starting an online children's boutique/store and need a logo to grab the attention of parents.