Creative Brief

Company or website name

Steven Bankey & The Flatlanders

Describe your company and organization and target audience

We are a Red Dirt Country Band. Our target audience is anyone really who will listen to our music and buy our merchandise however mostly rural folks and outlaw type country fans would be the target. Red dirt is kind of a lifestyle and simple / anti establishment stuff normally works.

The design should have the following

I don’t really have anything in particular it has to have. However the multi color stuff is hard to get printed so I tend to like 1 or 2 color logos. A circular logo always catches my eyes but not a must.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)

Colors to use in the design

I like lighter colors as they will most likely be printed on darker color shirts and hats.

Briefly describe your contest

Red Dirt Country band logo.