Creative Brief

Company or website name

Special Children's Respite

Slogan or Tagline

Advocates for Adoption

Describe your company and organization and target audience

Although our building would typically be considered "daycare," it is much more than that. It is a respite center for children with special needs who have been adopted into our community. We have discovered the lack of appropriate care locally - for fragile children currently residing in orphanages internationally - builds an emotional and physical barrier to those prospective parents considering adoption. Our facility will provide specialized care and love for these kids coming into our community from around the world. We believe it will also create a supportive network for adoptive families, and it will encourage many others to adopt children who would otherwise be forever forgotten.

The design should have the following

It is important to convey that orphanages are currently found throughout the world, and that our respite center welcomes all - red and yellow, black and white. What we do is an INTERNATIONAL mission.

I would like to somehow graphically express our love and embracement of kids that have been abandoned, but have now received forever parents. Respite is defined as offering rest and relief and the logo should illustrate this.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)

This design should not have this in the entries

Although many of our kids will be disabled and having a myriad of special need conditions, they should be illustrated as whole and happy.

Colors to use in the design

I don't have a definite opinion on colors other than it should be subdued and calm; the colors of respite.

Briefly describe your contest

A respite center for children with special needs who have been adopted into our community from around the world