Logo Design Contest brief for Southern Promo

Company or website name

Southern Promo

Slogan or Tagline

open to suggestions

Describe your company and organization and target audience

Southern Promo is a new division of an established embroidery company in Georgia. Customer base is corporate, school, and team apparel, accessories and promotional products. We produce promotional logo type items on cups, clothing, bags and just about any type of product that helps promote a business or for events, trade shows, schools, churches or sports teams. Our current company is geared towards Brides and is very targeted to a feminine customer base. We will be creating a website for Southern Promo that is focused on promotional products compared to personalized and monogrammed items. We do not have a color or logo icon idea. We are open to all ideas and suggestions. We would like an icon with the name. With us being an embroidery company we would make clothing embroidered with the logo so we don't want fine details in the logo that work well for print or web but not embroidery or screen printing. We are looking for the Logo design to include an icon that can stand alone or be included with the name. We want to present sophistication, innovation and confidence in the brand - and stand out among the competition.

The design should have the following

Our Company Memento LLC has 2 other brands - Memento (www,shopmemento.com) and GreeklifeGirl (www.greeklifegirl.com). You can check out those sites to get an idea of the other products we sell, and how we designed the other logos. Please do not try to create SouthernPromo to simply match these logos in some way - because it is a completely different market then the other too - and need to present a more corporate appeal. Memento and Greeklifegirl both service a predominantly feminine market - SuthernPromo does not have such a niche offering. With the logo design for Southern Promo we are really looking for: 1) An Icon that can stand out and be recognized on its own 2) A design that is polished and elegant - the projects professionalism, innovation and class 3) Incorporates Southern character and imagery in the design Some brands that we love and recognize anywhere are: - Kate Spade - Sperry - Tori Burch - Nautica - Polo - Tommy Hilfiger

This logo will be used for

Online (Website, facebook etc.)
Print (business cards, letterheads, brochures etc.)
Signs (including shops, billboards etc.)

This design should not have this in the entries

Please do not focus too heavily on the design or colors of our other brands - we want southern promo to be very unique and independent.