Sleep Well Store

Company or website name

Sleep Well Store

Describe your company and organization and target audience

This is for a retail store that sells sleep aids and helps people with sleep apnea fitting sleep deprived with CPAP machines. The store helps all ages, sizes and ethnicities. The main sleep supplies will be the CPAP equipment. This is the old site with the old logo: http://www.cpap2gowi.com/. They are offering MORE than just CPAP masks now so the new logo can't be just CPAP imagery. The new business will have more merchandise and more sleep aids. In either case, these are people who are tired and need help getting more sleep. It is affiliated with the Sleep Wellness Institute: https://www.sleepwell.org/ . This means the Sleep Wellness Institute owns the Sleep Well Store and this is the place for people with sleep apnea and sleep issues to get their equipment.

The design should have the following

It should have the 3 words: SLEEP WELL STORE. It should be able to be used for signage on a building as well as social media. I would like to see some with an icon/symbol and some without: just words. Try not to use the CPAP machines. The customers don't want to be using one. Instead, try to come up with a symbol or logomark related to sleep or any new design that isn't so obvious.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)

What style of logo would you like?

Colors to use in the design

no color preference. Blue would be a logical color

Briefly describe your contest

Logo for retail sleep store