Creative Brief

Company or website name

Sierra Allied

Describe your company and organization and target audience

Grading and excavation contractor in Reno, NV. Started by 3 great friends with the goal of providing quality services to a broad range of clients. We play hard and work harder. We’re Blue collar, cowboy boot - blue jean wearing men who treat their business like a Fortune 500 company.

The design should have the following

Mountains - we’re located at the base of the sierras. Simplicity, solid colors (navy or darker blue & royal or baby blue lighter blue. Black and white if needed) ideally mountain peaks inside a box or shield. Sierra Allied in a manly clean font on the right or somewhere by the graphic

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)

This design should not have this in the entries

Complexity. We want clean and simple

Colors to use in the design

Dark blue (navy-ish) and light blue (royal or baby blue)
Black and white as needed

Briefly describe your contest

Construction business logo for some cowboy entrepreneurs in the Sierra mountains