Creative Brief

Company or website name

Salem Essentials & Apothecary

Describe your company and organization and target audience

A natural soap and body care company. This is a line of soaps that will launch with a line of products (with women and men's lines) that focus on soaps but include shaving products, lotions, balms etc.

The design should have the following

- We uploaded a pdf that is a rough idea (not quite what we want but we like the concept) that a local artist did. The logo needs to be black and white line art- and preferably aspects that would work in a round stamp. We are open to other logo shapes but round to us just seems to be more appealing. The soap bars will primarily be rectangle shaped, but there will also be some round bars.
- The logo or part of the design will also be stamped into the soaps.
- We would like to have something that has the words spelled out using & or the word and between Essentials and Apothecary. In the middle or somewhere in the logo the abbreviation of the words to form S.E.A.
- The whole logo or just the part with S.E.A. would be stamped into the soaps.
- Looking for a black and white/line art logo. This will be press stamped into vellum type paper for a raised/stamped logo within the paper, used as a stamp on packages. For various projects the color of the entire logo could be changed on packages. Ex: purple for a lavender fragrance line,
- The logo will also be made into a seal/stamp that will be pressed into wax to seal packages on some products.
- Have fun with it- if you have an idea for something outside the box we have not considered, please submit it! We will be developing lines within this brand and will need additional logos and designs down the road, so there is lots of potential for more work beyond this for the winner.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)

Colors to use in the design

black and white line art for initial design only

Briefly describe your contest

Logo for a Soap line that include other body care products- logo will also be stamped into the soaps