Creative Brief

Company or website name

SHINE by Illuminate Designs

Slogan or Tagline

No information provided.

Describe your company and organization and target audience

Shine by Illuminate Designs is a high end accessory company that uses reflective material in it's products. Illuminate’s products are fashionable and keep the customer visible at night. Illuminate will make safety products fashionable, trendy and cool. Target customer: Hip Yummy Mommy moves around the city a lot daily. Has many errands and pick ups and drop offs. Has many social groups and is frequently out with friends. Typical Client #1 Andrea is always busy. Juggling family and work she is always on the move. She is involved in the school her children attend and has frequent social events to attend and host. She is always looking for things that will “make her life easier”. She cycles and runs for exercise and loves her car. As busy as she is she does not sacrifice style for convenience and has been thrilled that a company like LuluLemon has given her a product that she judges as stylish to both grocery shop, take the dog for a run and pick the kids up in. She is generous and loving and when she finds something she loves she enjoys ‘gifting’ it to friends and family.

The design should have the following

Please check out the 3M website for visuals on the silver reflective material being used. An understanding of how it works will help. http://solutions.3m.com/wps/portal/3M/en_US/ScotchliteReflectiveMaterial/Scotchlite/ Something that invokes light in the night, darkness.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Signs (including shops, billboards etc.)

This design should not have this in the entries

No information provided.

Colors to use in the design

Black,White,gray,silver + 'light' color?

Briefly describe your contest

Illuminate Designs logo contest