Creative Brief

Company or website name

Rye River Social

Describe your company and organization and target audience

Rye River Social is a new concept restaurant in the midwest with a focus on "Five Star" food offerings in a casual environment with a Bourbon forward bar offering. The location sits between the Olentangy and Scioto Rivers in Columbus, Ohio. Mornings will lend themselves to a very west coast themed coffee bar with in the walls of the restaurant defining our target audience from millennials/young business professionals to adults 30-45.

The design should have the following

Im looking for a very simple design to incorporate the word river to the flow of the logo. I am also open to the use of symbols that could be unique to the brand related to bourbons or rye.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)

This design should not have this in the entries

I'm looking for a very black and white color scheme. I could see the use of some dark maroons.

Colors to use in the design

black, maroon

Briefly describe your contest

Logo for New Restaurant concept with multiple locations around the country!