Rivers and Rails Brewing Co.

Company or website name

Rivers and Rails Brewing Co.

Slogan or Tagline

R&R

Describe your company and organization and target audience

We're an upcoming brewing company in northwestern Minnesota. The name Rivers and Rails is derived from our riverside location and a nearby railroad. Our building is a rustic, brick old water treatment plant renovated into a brewery. Our atmosphere will be rustic with a wide offering of classical and modern beer types.

Our target audience is anyone looking to try and experiment tasting new beer styles. Our location is rural with very cold winters and pleasant summers. The town is very community based and consists of a large electronics distributor, snowmobile manufacturer and farmland.

The design should have the following

Totally open for creative and original ideas. This is our second contest. Our first contest was centered on a pre-existing idea of what we wanted. The second time around we want to leave it up to the designers to be creative and open to ideas. The only requirements are that the logo ties in railroads and/or rivers and beer. We like the idea of using railroad signs, bridges, train cars, smokestacks, crossing lights. old lanterns, etc. No particular shape is in mind and is actually encouraged to be aberrated.

Lastly, we really like R&R as a slogan. Since rivers and rails is somewhat lengthy, I presume our general audience will refer our brewery as R&R.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)

What style of logo would you like?

Colors to use in the design

Open to color options but the colors should coexist.

Briefly describe your contest

Rustic brewery centered on Railroads, Rivers and small town living.