Logo Design Contest brief for Relentless + Free

Company or website name

Relentless + Free

Slogan or Tagline

This ain't for weekend warriors.

Describe your company and organization and target audience

Our business empowers dynamic men and women to build 6 and 7 figure incomes from anywhere in the world. Our products encourage optimal health and our business frame encompasses financial wealth.

Our demographic encompasses men and women in their mid 20s to mid 50s. They're outside-the-box thinkers. They're savvy. They're athletic and care about their health and how they look and many are fashionistas. They are free spirited but brilliant and they want to fulfill a grand purpose in their lives. We're giving them the vehicle to do it.

The design should have the following

We'd like a funky logo that can be used for social media and gear (tshirts, trucker hats, etc). Our thought was for the logo to be bold and eclectic and the slogan to have a military type font to it. It can't be too manly or too feminine. We're attracting both.

If there's an icon (which isn't necessarily vital), it should be an icon that both men and women can relate to and shouldn't be too specific.

We like the idea of having some sort of box in the design to recreate the idea of "thinking outside the box". Key words that come to mind with this brand are freedom, hard work, leadership, persistence, fashionable, and creativity. Those inspired by the brand dream REALLY big. They desire to step outside of the societal norm in order to design their lives (not be captured by a Monday through Friday job that doesn't fulfill their life's purpose.

This logo will be used for

Online (Website, facebook etc.)
Merchandise (mugs, t-shirts etc.)

This design should not have this in the entries

No flowers, no animals, no standard fonts that might be recognizable. We want this funky and modern!