Creative Brief

Company or website name

Red Chilito Co.

Slogan or Tagline

Habanero Jams and Jellies

Describe your company and organization and target audience

Our company is called the "red chilito co." We make habanero jams and jellies. The perfect blend of spicy peppers and delicious fruit combinations that can be used on anything-- on toast by itself, or to marinate chicken, beef, and even used as a salad dressing. Our target audience are people who enjoy gourmet foods and trying different things

The design should have the following

We want a logo that incorporates a small red pepper with a green stem (not a habanero, but a more slender pepper) and black and gold lettering. We want the logo to be classic but not austere. The logo should incorporate the name of the company: "Red Chilito Co." and the words "habanero jams and jellies" the logo should communicate high end gourmet food product. The logo

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)

This design should not have this in the entries

No funky or fun fonts, no peppers with faces or sombreros.

Colors to use in the design

red, black, gold and little green

Briefly describe your contest

Logo for luxury gourmet foods