Logo Design Contest brief for Protect My Pantry

Company or website name

Protect My Pantry

Slogan or Tagline

Possibly this one "Empowering communities to make informed food choices" Also open to other suggestions

Describe your company and organization and target audience

Protect My Pantry aims to educate consumers on what products may contain genetically engineered ingredients (also known as genetically modified organisms or GMOs) , and therefore empower the consumer to decide what food is best for their family situation. We educate interested shoppers, eaters, and concerned parents how to read labels, know what ingredients come from genetically engineered crops, and help them do it through a hands-on, inexpensive, friendly process! We are working towards non profit status, and will offer a volunteer based free in home consultation in addition to other educational and healthy food shopping services. Our target audience is really food consumers, but primarily those in the 25-45 age group, primarily women, people that are health conscious, interested in food nutrition, food safety, parents, moms, etc.

The design should have the following

Here are some of our ideas: Colors: we like green, purple and yellow. We want whatever color logo we get to look decent printed in black and white also. We want to evoke the following feelings/attributes: Positive, Nature, Natural, Trusted, Safe, Curious, Inquiring, Credible, Feel good, Empowering, Strength, Fun, Altruistic What we want them to associate our logo with: Food, Nutrition, Community, Safety, Health, Non Profit, Local, Personal Experience, Caring, Fertile (soil, food, people, etc) We want them to see our logo and pay attention without feeling threatened or fearful of the information we want to provide them with. We'd like to have some kind of imagery that depicts a story that we can talk about when describing what we do or why we created protect my pantry. For example, a wire shopping basket, or a cloth shopping bag, taking a negative situation and creating a positive solution (making lemonade out of lemons) Would be open to seeing imagery such as food, produce, a shopping BASKET (not cart - a small basket would denote taking a small step as opposed to intimidating them with a whole cart)

This logo will be used for

Online (Website, facebook etc.)
Print (business cards, letterheads, brochures etc.)
Merchandise (mugs, t-shirts etc.)
Signs (including shops, billboards etc.)
Television/screen

This design should not have this in the entries

Colors: specifically no red, black or brown We don't want anything too modern, but don't want anything kitchy or cartoon-y. We don't want to invoke a feeling of panic, alarm or concern when seeing our logo. We don't want to see a circle with a line through, or an actual pantry, or stick figures or people.