Portland Doula Collective -a Logo Design Contest by PortlandDoulaCollective

Creative Brief

Contest received 274 entries and the contest holder has awarded a winner.

Company or website name

Portland Doula Collective

Describe your company and organization and target audience

We are a collection of birth professionals who provide birth and postpartum doula services (a birth doula is a non-medical labor support person, a postpartum doula is a trained person who "mother's the mother" in the first 3 months after birth). Other services provided by our members are counseling, lactation consulting (breastfeeding help) and maternity, birth and newborn photography and birth classes.

So our target audience members are women and couples of childbearing age that want a connected, humanized experience. Our clientele tends to be well-educated.

The design should have the following

Our name and design. Words should be easy to read.

We want the logo to be warm, approachable, organic, unique. We have a science side and a great respect for the power of the women we serve. Logos that are babyish or too polished/corporate-looking are not a good fit for us.

This logo will be used for

  • Online (Website, facebook etc.)
  • Print (business cards, letterheads, brochures etc.)
  • Merchandise (mugs, t-shirts etc.)
  • Signs (including shops, billboards etc.)

This design should not have this in the entries

no royal purple, no faceless outlines of pregnant bellies. No pink and blue.

Colors to use in the design

Surprise us. It should be fresh and approachable. *DO NOT USE PINK AND BLUE.*

Briefly describe your contest

We are a serious collective that has been going strong for several years, but we have never had a logo. We're looking to increase our professiona