Creative Brief

Company or website name

Pontarelli Ltd

The design should have the following

Hello,
We're working with an older design and we don't have the original file, just the .jpg, which is attached for your reference.

We'd like the logo submissions to offer one or both of the following solutions:

Solution A: Spruce up the existing logo by removing the background, saving it in multiple formats, and creating variations that will render nicely on both white and black backgrounds. The business owner would like to see what the man would look like if he still maintains some details of his face etc. He also likes the double layering of the image, if that's possible to keep.

Solution B: Offer a redesign of the logo that keeps the Vitruvian man, but can alter how he's represented, what font the text is, the color scheme, the layout, etc.

The vitruvian man png attached is just an inverted version I came across online. The business owner would also like to see variations that maintain the man's features (except his genitals).

This logo will be used for

• Online (Website, facebook etc.)
• Signs (including shops, billboards etc.)

Colors to use in the design

No color preference

Briefly describe your contest

Help a Small Business Owner Modernize His Logo