Creative Brief

Company or website name

Ploutos Capital Management

Slogan or Tagline

N/A

Describe your company and organization and target audience

Audience is high net worth individuals, wealthy individuals or families, pre-existing customers of banks or financial institutions. Our company is a wealth management / financial services firm which manages the financial affairs of wealthy individuals and companies. More modern templates sans serif as a front runner font type and an abstract yet simple logo! We want to land somewhere in between classic financial corporation & modern day cutting edge.

The design should have the following

In googling "Geometric Trident" or "Abstract Trident" you will see a number of examples that are exactly what we have in mind. Something of this nature with simple, clean lines, combined with a font that mirrors it well will ultimately be our winner.

Ploutos (or Plutus) was the Greek God of Wealth (and Agricultural Bounty). Having designs that include the words 'Ploutos' and 'Capital Management' on separate lines OR 'Ploutos Capital Management' in some form while featuring a logo above or within the wording would be ideal. The logo will be a combination of words & the logo above, but we would like for the logo to be able to be used on its own.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)

This design should not have this in the entries

Limiting colors would be helpful, that doesn't necessarily mean use 1 color or 2 colors, artists have artistic license to do as they please but for obvious reasons having 5-6+ colors makes logo use difficult in certain forms (i.e. Merchandise)

Colors to use in the design

A theme of either blue based or dark green based (but not both). Greys or Blacks perhaps for secondary color or accents.

Briefly describe your contest

Financial services firm needing logo