Play All Day Games -a Logo Design Contest by WorldWise

Creative Brief

Contest received 90 entries and the contest holder has awarded a winner.

Company or website name

Play All Day Games

Describe your company and organization and target audience

We are a table top game publisher. We make party games, light board games and classic games.

The design should have the following

We like the concept of our current logo (see our website www.PlayAllDayGames.com) but we don't like the design of it. It looks kiddish and outdated.

WE DO NOT MAKE VIDEO GAMES. Please DO NOT include screens or game controllers in the design.
If you write our name on two lines, please keep "Play All Day" together then "Games" underneath.

This logo will be used for

  • Online (Website, facebook etc.)
  • Print (business cards, letterheads, brochures etc.)
  • Merchandise (mugs, t-shirts etc.)
  • Signs (including shops, billboards etc.)

This design should not have this in the entries

We want to get away from the kid look and hand drawn. We want something more modern.

These values are what the logo should communicate

  • Feminine Masculine
  • Simple Complicated
  • Gray Colorful
  • Subtle Bright
  • Quiet Loud
  • Basic Luxurious
  • Expensive Affordable
  • Playful Serious
  • Modern Classical
  • Raw Refined
  • Exotic Ordinary
  • Sporty Elegant
  • Adventurous Safe

What style of logo would you like?

Colors to use in the design

Rainbow

Briefly describe your contest

Design a new logo for a small board game publisher.