Creative Brief

Company or website name

Personal Crisis Resolution Specialist

Slogan or Tagline

Personal Crisis Resolution Specialist

Describe your company and organization and target audience

•WHO I AM: Hi! I'm Amanda! I am a credentialed crisis counselor and coach aiming to work one on one with individuals, couples or families experiencing personal crisis'. I am a tattooed licensed counselor. I'm cool, rebellious, progressive & modern. I am also extremely professional, compassionate and creative. My clients are people who usually don't open up and are pleasantly surprised with how deep I take them.

(WORKING) TAG LINE (not to be used on logo): "I will sit with you in your darkest moments and walk with you to find your light."

THE WORK: By "crisis" I mean any sort of transition, high stake circumstance, mini predicament, or ongoing struggle or stress. I deal with anything (and everything) from suicidal ideation or dark secrets to broken hearts and failed math tests... trauma or depression to sex and dating quandaries! It's less about the crisis and more about how it defines a potential client.

•INDUSTRY: psychology, counseling, talk therapy, life coaching, self improvement, mental health worker, neuropsychology etc.

•TARGET AUDIENCE: Men and/or Women in any walk of life (career path, sexual orientation, identity, race, etc.) Teens & young adults from ages 13 to 30 (give or take)

•WHAT WE DO: I sit with my clients in their darkest moments as an empathic, nonjudgemental and progressive pillar of safety until they are ready to move towards the light. I am not here to fix anyone. My client is a teammate and together we work in a thought-provoking and creative process that inspires them to maximize their personal potential.

The design should have the following

HOW I WANT TO BE PORTRAYED: Empathic, Compassionate, Professional, Laid-back, Cool, Modern, Comfortable, Fun, Progressive, and Strong.
•Most important thing I want is a strong, straight forward, unique, memorable symbol/image. All I want in my logo is an image and my tag line or job description.
•The logo should be cool & intriguing rather than professional & holistic. I want it to read "I'm cool and relatable and this will be fun" rather than "your life is a mess and you need a doctor" (haha)
•When researching other logos, I have found that my eyes are attracted to literal minimalism, negative space, modern vintage, letter stacking, hand type, text in image, and ombre effect....
•HAVE FUN WITH THIS! Get creative!

**PLEASE SEE PHOTO INSPO BELOW AS WELL AS THE DISCUSSION BOARD. I HAVE LISTED FONTS I LIKE (MOST OF WHICH ARE FREE, BUT IT'S NOT NECESSARY TO DOWNLOAD/PURCHASE -- DOWN TO SEE SIMILAR FONTS)

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)

This design should not have this in the entries

unreadable fonts
fonts and designs that are reminiscent of bigger or well-known logos
Nothing boring or cliche
Too many crazy colors, the color orange AND gender specified colors (aka no HOT PINK)

Colors to use in the design

Willing to see anything! I am open!
But... stay away from rainbow or more than just a few colors.
No neon or hot colors. I don't like the color orange.

Briefly describe your contest

If you're really CREATIVE, I NEED you! Logo needed for my private practice!