Pathways Samtalsterapi

Company or website name

Pathways Samtalsterapi

Slogan or Tagline

Nya vägar till ett friskare liv

Describe your company and organization and target audience

Im running a Swedish therapy practice based in Gothenburg, Sweden. In my practice I counsel clients from all walks of life. I recognize that every individual has unique goals, and collaboratively we will work together to unravel blockages and develop the clients skills and insights that facilitate mind, body, and soul. The typical client think ahead, they care about health, self-care and personal development.
My target market are 30 to 60 year old, middle class people who reside within the central city of Gothenburg. The mainstream are women, working women. My clients are not afraid of paying for service that entails improving their health and well-being. My clients come from different cultural backgrounds as I offer counselling in both Swedish and English.

The design should have the following

I want the design to stand out, to portray class, style and freshness.
1. The text would probably look better in black only, the green could be for the image.
2. Was hoping the company text would be a bit more creative and portray class. E.g., the text image is part of the text - like the P (in pathways) is a human head or a tree (see the example images that I have uploaded).
3. I would like the company logo to be written straight, not in a circle or a square.
4. the image should be featured on a white backdrop and not in a circle or a square with a coloured background.
5. I would like the image to feature something like a tree of life (see attached example) or a face silhouette (see example) - i have added 2 of the attached images to the logo design web page.
6. Have updated the slogan to be a bit shorter, the new slogan should read: Nya vägar till ett friskare liv

Its important that the business speaks to people who can pay for my services if that makes sense. Thank you.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)

This design should not have this in the entries

1. not Palm trees. Nothing tacky.
2. not coloured text
3. dont design the text on the diagonal or in a circle - it should be straight.
4. dont have the image in a circle or in a square. the image should also not be on a colored background (please keep the image on a white backdrop only)

What style of logo would you like?

Colors to use in the design

I would like to see the logo text in black, and the picture in black or maybe dark green. I like colours that feature quality and calmness. I have uploaded an example of a picture to be used, a face silhouette with birds leaving the head. Could you come up with an example like this?

Briefly describe your contest

A Swedish based therapist with an well-rounded holistic approach