Paddle Junkie -a Logo Design Contest by Paddler1

Creative Brief

Contest received 97 entries and the contest holder has awarded a winner.

Company or website name

Paddle Junkie

Slogan or Tagline


Describe your company and organization and target audience

This will be used on clothing, stickers, etc; a cool and practical brand for outrigger canoeists and dragonboat paddlers. Target audience is for paddlers who are young at heart, but they range in age from 18-65, male and female, are generally athletic and are part of a larger team. Dragonboaters in particular have 20 paddlers, plus a drummer and a steersman. A somewhat androngynous look for this logo would be good to fit men and women. Something a little bit edgy to fit the sport which is occupied by passionate paddlers who work in many types of industires. Unique things about the sport are the friendships created by it across different clubs, States and the world. (FYI: We paddle; we do not "row".)

Please keep in mind that I would like to utilize the idea of dragonboat paddle shapes if using a paddle in the logo; there is a big difference. Pictures of our paddle shape can be found here:

Please limit colors to no more than 2. I would like a modern design. Perhaps even a tribal design influence could be neat, but I am open.

The design should have the following

Transparent background may be best and easy ability to place it on different colors or change the logo to different colors as it will primarily be used for clothing, stickers, etc.
Considerations: A dragonboat paddle as part of the design would be nice. Other thoughts I have had could include water or waves (we paddle on all types of waterways, lakes, rivers, saltwater bays), scales (ie. for dragon scales), Hawaiian, Polynesian or other tribal-type design could be neat additions.

This logo will be used for

  • Online (Website, facebook etc.)
  • Merchandise (mugs, t-shirts etc.)

This design should not have this in the entries

No state outlines, etc. No more than 2 colors.

I also do not want it to be too directed that it cannot be inclusive toward outrigger or other paddlers who may enjoy our wares, gear and stickers. Although bent shaft paddles are used for outriggers, please just use the dragonboat paddle shape. However, if really badass, maybe, I might allow a dragon.... just maybe; I am not super keen on it however, so not too many dragons in the entries please. Nothing cartoonish, PLEASE. These will be automatically dismissed.
No kayak paddles please. No crossed paddles,... this is being overdone. Thanks!

Colors to use in the design

1-2 colors that can be easily changed if needed for clothing needs. White background with more focus on logo design or name with logo.

Briefly describe your contest

Can you create a badass, possibly edgy, but definitely modern logo for paddlers who are just that? This logo desgin will hopefully be stuck on paddles