Creative Brief

Company or website name

PRey & Reap

Describe your company and organization and target audience

los ángeles based high end streetwear company. Dark Slight comical Straight Edge Rockstar Classy Hypebeat

The design should have the following

scythe - grim reaper possibly - goth rocky maybe cursive fine text aggressive font or logo as well
slashing lighting etc chrome sleek Icon text combo as well - possibly air brush/spraypaint

This logo will be used for

• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)
• Television/screen

Colors to use in the design

darker tones white or light tones
nude pastels maybe
chrome

Briefly describe your contest

This is the next HYPEBEAST brand of the Decade