Creative Brief

Company or website name

Oma Erna und die jungen Wilden

Slogan or Tagline

No information provided.

Describe your company and organization and target audience

i am about to start a non profit organisation which will bring older and younger people closer together.people are getting older these days and a lot of them are very lonely in their retirement homes. i wanna show that grandma is cool and its fun to spend time with older people. we can learn from them and receive so much happiness and joy in return. my goal is to bring generations closer together and making young teenage kids want to spend time with their grandparents or even old people in retirement homes. i started doing it myself and i love every visit and every minute with my older folks. soon i will visit schools and tell the pupils about my project so they can come along and join me on my visits. my actual job is being a celebrity make up artist and i felt that it is about time to do something that really matters.

The design should have the following

I would like to have the name "Oma Erna und die jungen Wilden" written plus grandma either as a cartoon, scribbled or only the outlines.show me what you got, i am not decided yet! And i would like to have a young teenager next to her, possible only a girl or boy and girl.i would like to feel interaction in the drawing between grandma and the kids. Grandma can have rollers in her hair or curly hair. Not tooo Disney like, i want Grandma to be looking cool and modern. a bit rockstyle can be fun, no cigar or cigarettes whatsoever. The name of the organisation is translated: Grandma Erna and the young wild ones! if you look at the logo you should feel that Grandma is really cool and the kids love to hang out with her. It should feel light and playful and fun! and pleas modern, no skater style or graffitty style.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)

This design should not have this in the entries

cigarettes, alcohol bottles, cigars, weapons, superheroes, graffitty, skater style, big feet, no caricature, not too romantic or sweet, no sitting on grandmas lap

Colors to use in the design

White, Black, Red

Briefly describe your contest

Logo for Non Profit Organisation