Creative Brief

Company or website name

Okanagan Insulation Services

Describe your company and organization and target audience

We are a residential insulation company based in Kelowna, British Columbia, Canada. We specialize in batt, blown and spray foam insulation. We have been in business since 1973.

Our main clients are builders and homeowners.

The design should have the following

We had a few different logo's over the years. Our latest logo was designed for us a few years ago on hatchwise.

I am looking for something that is easy to print, simple design, vintage design.

The city we are based out of is on a lake that is famous for a lake monster called Ogopogo, so I am open to a logo that incorporates that creature, if it is not too cartoony.

I have uploaded our current logo it is the house with the swooshes, The other image i uploaded is a design we used in the 90's I would be very interested in using it again, if it was refreshed and cleaned up so its easier for vinyl and embroidery.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)

This design should not have this in the entries

I would like to avoid our current house style logo and avoid just having a letter for a symbol.

Colors to use in the design

I am pretty open to all colors other then purple, pink. I tend to like blues, greens, reds.

Briefly describe your contest

Residential Insulation Company seeks logo refresh!