Creative Brief

Describe your company and organization and target audience

Project name: Project Cornerstone

Project vision: To have a company-wide system used by all business units that increases our ability to understand, manage and act upon key operational data to more effectively run the business, increase efficiency and productivity, and allow us to scale.

Project description: We are replacing an old ERP system that is over 20 years old with a brand new ERP that will set the foundation to support the addition of future functionality that will drive significant value to our company, our clients, their tenants and residents. The system will impact all aspects of our business including asset management, property management, leasing, finance, portfolio management, investment, property development, building excellence, sustainability, environmental, risk and compliance, and corporate services.

Target audience: Project team and employees

The design should have the following

concept of cornerstone; would be great if a building or building block is incorporated into the design.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)

Colors to use in the design

pantone 5405 (C58 M17 Y0 K46 R63 G96 B117), pantone 7526 (C0 M65 Y100 K35 R141 G60 B30), pantone black 4 (C0 M27 Y91 K100 R56 G45 B36), White

Briefly describe your contest

We are looking for a project logo.