Creative Brief

Slogan or Tagline

Respecting and Protecting Seniors (though that is not official, just what we say)

Describe your company and organization and target audience

Elder abuse program
We have lawyer, social worker, shelter
We do crisis intervention, advocacy, supportive counseling
Baltimore City and Baltimore County
Abuse from family members and other trusted others, not institutions
Physical, emotional, psychological, sexual and financial abuse

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Signs (including shops, billboards etc.)

Colors to use in the design

Purple is color of domestic violence
Silver is color for elder abuse
Teal is the color for sexual abuse

Briefly describe your contest

We have an Elder Abuse program that is within a larger domestic violence/sexual abuse program. Want to seperate out the issue of elder abuse.