Creative Brief

Company or website name

Nobletree Healthcare Solutions

Slogan or Tagline

Improving health outcomes. Reducing healthcare costs.

Describe your company and organization and target audience

Nobletree Healthcare Solutions is a company in the employee healthcare management space, with a particular focus on providing “productized” services aimed at helping self-insured groups more effectively manage their employee and retiree benefits programs, while reducing – sometimes significantly – the costs of those programs to the group.

That means: we sell our services in the form of contracts with groups like cities and agencies. These cities and agencies manage the healthcare for their employees...and we help them do that.

Our key selling premise is that we improve the quality of life of employees, reduce costs paid by the agency, and eliminate hassles that the agency faces in managing programs.

Key ideas: Strength - Lives - Problem Solvers

The design should have the following

No direct requirements.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)

This design should not have this in the entries

The trickiness of this design stems from the fact that we are selling services to, generally, government managers, and want to appeal to *their* needs (reducing cost, reducing hassle) while still appearing to be a company that is primarily concerned with the health and quality of life of their employees (who are not *our* customers, but are the responsibility of our client).

Balancing that requirement is important.

Colors to use in the design

Slight preference for blue and silver.

Briefly describe your contest

New Logo for Nobletree Healthcare Solutions