Creative Brief

Company or website name

Next Rep Nutrition Company

Slogan or Tagline

Unsure about this! Thinking something alone the lines of "One More"

Describe your company and organization and target audience

Need a logo design for a new company based in Boston, MA called "Next Rep Nutrition." We are a vitamin/supplement company to increase athletic performance. Our products only contain the necessary ingredients, and we differentiate ourselves by listing exactly what every ingredient does and why it is in the product. We do not use proprietary blends or artificial flavorings/sweeteners. The name "Next Rep" comes from the idea that you always have one more in the tank. Focus on getting one more rep and being 1% better than you were yesterday.

The design should have the following

- I think a logo would be really cool utilizing the short hand of "Next" and using "NXT" and "REP" as the lettering.
- We are open to some coloring, but right now really like a simple black and white.
- No need to include "company" in the logo.
- We like the idea of incorporating a barbell in the logo

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)

This design should not have this in the entries

Go nuts! We want to see all options.

Colors to use in the design

Black and white are our top two, but wouldn't mind seeing some logos incorporate some basic colors.