New River Fine Art -a Logo Design Contest by marlinburgess

Creative Brief

Contest received 385 entries and the contest holder has awarded a winner.

Company or website name

New River Fine Art

Describe your company and organization and target audience

Fine art gallery specializing in 20th Century, Pop and Contemporary Masters. High value, exclusive art from masters and emerging artists. Target audience is 35 - 64 years of age, professional, high net worth individuals that are educated and well traveled.

The design should have the following

Text based logo with a logo mark above New River. It should have a clean, contemporary look that is simple to read yet is elegant and refined. No pictures of artwork. Very upscale.

This logo will be used for

  • Online (Website, facebook etc.)
  • Print (business cards, letterheads, brochures etc.)
  • Signs (including shops, billboards etc.)

This design should not have this in the entries

No frilly font. Keep it easy to read. No palettes, brushes or pictures of art. This is a text based logo with a clean, contemporary design.

Colors to use in the design

Dark blue, silver/gray and/or white.

Briefly describe your contest

Design a logo for an art gallery that specializes in high value art.