Creative Brief

Company or website name

New Face NYC

Slogan or Tagline

Microblading & Permanent Makeup

Describe your company and organization and target audience

New Face NYC is a high end, luxury permanent makeup experience. We are targeting anyone, predominantly women, looking for natural-looking eyebrows, eyeliner, and lip color. It is for any age and for either gender.

The design should have the following

Our colors are mint green, gold, and white. The logo must appear very high end, classy, evoking luxury. I would like a small wide-set heart, center justified, half mint green and half white - This can be either above or below the letters depending on what looks better. The letters could either be all caps and clean/simple, or have a cursive-like quality to them. The gold should serve as more of a highlight or shadow to the overall appearance.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)

This design should not have this in the entries

No other colors except mint green, gold, or white. The letters should not contain anything except the logo, including no "permanent makeup" in the logo.

Colors to use in the design

Mint green, gold, white

Briefly describe your contest

Need an elegant & modern logo for a high end, luxury permanent makeup salon in NYC!