Creative Brief

Company or website name

My-solar-PV.com -> my-solaranlage.de

Slogan or Tagline

Don't think so, but open to suggestions

Describe your company and organization and target audience

Website that enables home and business owners to quickly asses the solar potential of their home and then design and order a solar PV system online at lower cost/better return, which is then checked by an expert before shipping and installing it. Audience is predominantly male, 35-50 years old, college educated. Technically competent, but not necessarily brilliant at using the Internet.

The design should have the following

Simple, solid, progressive, modern, positive, uplifting. Potentially a hand written 'My' followed by sensile typeface for the rest of the word would be fine. The .de or .com could be smaller or non existent. We have registered versions with and without hypens. Need a logo style that can use both solar-pv or solaranlage depending on country.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)
• Television/screen

This design should not have this in the entries

Overly elaborate. Photos of solar cells/modules. (Drawings/artwork would be OK, If not elaborate.

Colors to use in the design

Blue, yellow, but too obvious, so open

Briefly describe your contest

Logo for online brand