Creative Brief

Company or website name

My St. Andrews

Describe your company and organization and target audience

We are an established insurance brokerage with 2 distinct divisions. We work with many insurance carriers to find the best insurance coverage at affordable prices. Our 2 divisions are St. Andrews Insurance and St. Andrews Direct. The new brand we are looking for is My St. Andrews This will be used for a customer based portal and app. Customers from both divisions will have access to this portal and app.

The design should have the following

We want the new logo and subsequent app Icon to reflect the name My St. Andrews, but still stay true to our current St. Andrews Branding. We would like to see a modern take on what we currently have but don't want to confuse customers with something that is too far off from the brand(s) they already know.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)
• Television/screen

Colors to use in the design

Current St. Andrews Insurance Brokers logo uses Pantone 541C
Current St. Andrews Direct logos uses:
For the process colour (cmyk) logo, the "St. Andrews" blue is:
100% cyan
89% magenta
39% yellow
36% black
The aqua colour in the "Direct" box is:
79% cyan
18% magenta
31% yellow
0% black

Both logos can be seen at:
www.standrewsinsurance.com
www.standrewsdirect.ca

I will also upload copies of existing.

Briefly describe your contest

Bringing MY ST. ANDREWS To life!