Creative Brief

Company or website name

Mowin' Owen

Describe your company and organization and target audience

This is a lawn care business owned by my son Owen, who is a teenager. He built himself a website, which is located here: https://www.mowinowenrva.com

The RVA in the name on the web site stands for Richmond, Virginia. He obviously serves just local customers around the neighborhood and in the local community.

The design should have the following

It should be professional but fun. Something cool he could put on t-shirts and hats, marketing materials, etc.

This is a small business but he takes it seriously and works hard. So the logo should reflect professionalism, but it doesn't have to be stuffy or corporate.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)

This design should not have this in the entries

Should not include a face or caricature.

Colors to use in the design

some green should probably be in there, given the nature of the business.

Briefly describe your contest

Design a fun but professional logo for a local lawn care business owned by a teenage entrepreneur