Creative Brief

Company or website name

Modern Shrinks vs. The Modern Shrinks Podcast

Slogan or Tagline

Three psychiatrists explore life, love and work.

Describe your company and organization and target audience

We are three psychiatrists starting a new podcast called Modern Shrinks. We want to start with a logo but may need variations on it e.g. for social media. The main thing we need right now is a LOGO suitable for the podcast icon on iTunes, Spotify, etc.

The design should have the following

Not too corporate.
Incorporates the themes of living well and relationships, personal development.
Consider simplified style similar to a New Yorker cartoon, many of which are about therapy.
Clear and simple.
Could involve a chair and a therapist.
Could consider a more abstract theme e.g. a highway to represent a journey, but not New Age.
Could be "three Freuds" - mirroring each of us - a black male Freud, a female Freud with long hair, a bald Freud with a beard.
Open to designer's suggestions.
Can have element of humor but should be tasteful and respectable.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)

This design should not have this in the entries

offensive elements

Colors to use in the design

credibility related colors e.g. royal blue with something to add a pop - open to alternatives, want a modern hip color palette understated but eye-catching

Briefly describe your contest

Looking for great logo for Modern Shrinks Podcast launch, three psychiatrists talk about how to live well.