Creative Brief

Company or website name

MockTrialers

Describe your company and organization and target audience

Target: High School Mock Trial Team members, teachers/parents/coaches

We will use the logo on ad specialties such as apparel, bumper stickers, and pens.

Students are the primary audience so the logo must reflect both the "professional and lawyerly" nature of mock trial but also be cool to high school kids.

The design should have the following

Professional font and colors (we are not committed to these colors but are currently leaning towards gold, silver, navy)

We are open to a text only logo but are also open to including themed design elements such as
- Legal- scales of justice, gavel etc.
- Knowledge/intellect
- Successful lawyer/career success

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)

Colors to use in the design

See above for directions

Briefly describe your contest

Logo for new website and brand concept