Midwest Standard Co. -a Logo Design Contest by hakkenwen

Creative Brief

Contest received 233 entries and the contest holder has awarded a winner.

Company or website name

Midwest Standard Co.

Describe your company and organization and target audience

Midwest Standard Co is a small start up in the Suburbs of Chicago, servicing the construction, transport, manufacturing, and mining industries throughout the Midwest. We will be providing consulting, product sourcing, and drop shipping services. Superior customer service is our highest priority.

The design should have the following

The design should feature aspects of the Midwest (farms, corn, and community while combining ties to the industries served with things like gears, sprockets, tools, hard hats etc). The design does not necessarily need to feature these images but the listed items should give direction to the feel of what I am looking for. I would like a simple, easy to understand, and welcoming look.

This logo will be used for

  • Online (Website, facebook etc.)
  • Print (business cards, letterheads, brochures etc.)

This design should not have this in the entries

Nothing overly feminine or busy.
(The Sliding tabs below - the sliding tab is closer to the desired trait)

Colors to use in the design

Earth tones, metals, plant colors are acceptable.

Briefly describe your contest

Small Midwest Start Up based in Chicagoland Needs Logo!