Mentourup.com

Company or website name

Mentourup.com

Slogan or Tagline

A New Life Is Closer Than You Think

Describe your company and organization and target audience

America has 35% of its workforce not working!! Many folks have just given up. All the while, job boards are full. A roundtable of Fortune 100 CEO's told the President, "the jobs are there, the skills aren't." Which means there is a gap between the folks that need jobs and the skills required to do the jobs in demand. Mentourup is a platform to a) get aptitude testing, personality profiles and strengths evaluations while the jobseeker is introduced to inspiratonal testimonies of the power of...mentorship. Apprenticeship programs worked for centuries but were sidelined during the industrial revolution when demand for labor outstripped supply. Now, as our economy goes through a structural realignment into an information economy, workers need new training for jobs that they can excel at and a hand to help them a) choose the right training, b) network and interview and c) onboard in their new career. Let's bring back mentors! MentourUp matches folks with mentors that will guide them for a year or two, depending on their preference.

The design should have the following

An artistic way to convey the concept...the definitions may or may not help...

Mentor: definition :: an experienced and trusted adviser.

Tour: definition :: a journey for pleasure in which several different places are visited.

Up: definition :: directed or moving toward a higher place or position.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Television/screen

What style of logo would you like?

Colors to use in the design

Gray, blue, black, modern. Think uber.

Briefly describe your contest

An awesome logo for a B2C platform