Creative Brief

Company or website name

Menoguard

Describe your company and organization and target audience

Menoguard is a probiotic developed by a doctor who has been studying the correlation between certain probiotic strains and preventing hear disease in women.

We want to communicate the return to “youth” for health. This product will help combat some of the more frustrating symptoms of menopause while protecting against the very real health consequences of estrogen reduction.

Our target audience is a 45-70 year old woman. She has likely been raised with many traditional gender norms in advertising, but is from the baby boomer generation that pushed feminism to the forefront. We need to echo the softer, more feminine packaging without being overt and sexist (pink flowers) about it.

The design should have the following

Colors: Lavender, Green, White
Icons: We need to indicate both medical credibility ( Doctor) and natural ( plant, tree, vine, flower)

This should be soft yet trusted, more rounded shapes but solid, not wispy.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)

This design should not have this in the entries

We do not want the color pink. We do not want airy or cartoony designs.

Colors to use in the design

Colors: Lavender, Green, White

Briefly describe your contest

Menoguard Probiotics Logo Design Contest