Creative Brief

Company or website name

Medcheks

Slogan or Tagline

Access the World

Describe your company and organization and target audience

Medcheks is a modern healthcare platform who’s first product launch is a digital health passport that will maintain a record of vaccinations and other health related records. The product will provide instant verification on immunization status, along with medical history, allergies, current medications and more. The Medcheks brand is not a consumer brand. Target audience are businesses such as; airlines, stadiums, large corporations with substantial office space, hotels and any industries that benefit from knowledge that their customers/attendees/staff are vaccinated and/or have health needs that may need care. This company will make it possible for large industries around the world to open again with confidence.

The design should have the following

The design should invoke a feeling of trust, reliability, integrity and innovation. This is a modern health tech brand. We do want it to be distinctive and simple. The color palette is up to the designer. Also, this is the main logo for the company and as sub brands are launched there will be logo lock ups in the months/years ahead.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)

This design should not have this in the entries

Ideally we'd like to avoid clichè healthcare symbols: hearts, crosses, first aid, stethoscopes, surgical masks or heart beats. Not a rainbow of different colors, keep it simple.

Colors to use in the design

Up to the designer. BUT, greens and blues are good to play with because they're calming and inspire trust. Don't that limit you, though.

Briefly describe your contest

Design a health tech logo for a global company!