Creative Brief

Company or website name

Meandering Mae

Slogan or Tagline

Sailing Meandering Mae

Describe your company and organization and target audience

Meandering Mae is a sailboat. We will be running luxury sailing charters. Our target audience is professionals and affluent families.

The design should have the following

I would like a full logo with a mark as well as the company name. However, we will often use the mark without the company name. In my head, I envision the mark as a stylized 'MM' with a sailboat incorporated in the letters. BUT, I am up for other ideas. We will want to use the mark on the side of the boat, on towels and linens, and perhaps even on dishes.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)

Colors to use in the design

Grey, Blue, White

Briefly describe your contest

Design the logo for our Sailboat