Matmown -a Logo Design Contest by rayporrello

Creative Brief

Contest received 150 entries and the contest holder has awarded a winner.

Company or website name

Matmown

Describe your company and organization and target audience

This is an "aggregate" company who manages rock and water for large construction projects. B2B, we work with company presidents and VP's in a "consultant" kind of roll. Even though most construction companies are somewhat unsophisticated, we have a high level of business savvy and would like our image to reflect that.
initial website: matmownaggregate.com

The design should have the following

We like kind of an abstract look, not too busy. The word "Matmown" means "hidden riches" and is symbolic of our faith. The "M" is pretty important and have played with ideas of designing our icon around that. We've considered using the Hebrew form of M (https://www.hebrew4christians.com/Grammar/Unit_One/Aleph-Bet/Mem/mem.html). Keep in mind this is an aggregate company who deals with rock, sand, and even water for large construction projects.

This logo will be used for

  • Online (Website, facebook etc.)
  • Print (business cards, letterheads, brochures etc.)
  • Merchandise (mugs, t-shirts etc.)
  • Signs (including shops, billboards etc.)

These values are what the logo should communicate

  • Feminine Masculine
  • Simple Complicated
  • Gray Colorful
  • Subtle Bright
  • Quiet Loud
  • Basic Luxurious
  • Expensive Affordable
  • Playful Serious
  • Modern Classical
  • Raw Refined
  • Exotic Ordinary
  • Sporty Elegant
  • Adventurous Safe

What style of logo would you like?

Colors to use in the design

Open, thought keeping it to 2 (like an orange and gray, blue and gray, etc)

Briefly describe your contest

Abstract, simple, impactful- make a logo for Matmown Aggregate