Creative Brief

Company or website name

MDC

Describe your company and organization and target audience

My company is Matchett Design + Consulting. I would just like the the abbreviation on the logo for simplicity "MDC". I'm an Architectural Design Firm located in Muskoka, Ontario Canada. This location is a hub for high end luxurious cottages on the water. I will need a logo that reflects creativity for my design work but also simplicity. It should bring in an element of nature, as my work always marries a building design with the natural site elements. Colours used should be natural in vegetation, water, and possibly introduce that natural rock outcrops also found in this location. I'm also not opposed to using black, white and neutral colors.

The design should have the following

I'm not stuck on anything but a few ideas:
1. boathouse on water with dock
2. dock with boat and natural muskoka vegetation in background
3. simple logo introducing natural elements into it.
4. canoe, wildlife, outdoors, fish
5. Construction tied to nature

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)
• Television/screen

This design should not have this in the entries

Bright colours

Colors to use in the design

greens, brown (natural vegetation)
blues (water)
maroon & greys (muskoka rock)
black, white, neutral colours

Briefly describe your contest

Powerful, yet elegant Logo Design for Muskoka Architectural Design Firm