Creative Brief

Company or website name

MC Land & Livestock

Slogan or Tagline

100% Local Beef Modesto, Ca

Describe your company and organization and target audience

We're a small cattle ranching family who want to bring our beef products to local consumers in Central California. Target Audience would be concerned consumers who want to know where their food comes from.

The design should have the following

Our logo should have our Brand incorporated in which is a capital M a backwards C next to the M and a straight line underneath it. The name MC Land and Livestock doesn't necessarily need to be incorporated in it. The logo will be used on our packaging for the beef.

This logo will be used for

• Print (business cards, letterheads, brochures etc.)

Briefly describe your contest

Where's the beef?