Creative Brief

Company or website name

MARCHE DE L'AUTO

Slogan or Tagline

No information provided.

Describe your company and organization and target audience

Our company is actually an event where people can sell and buy used cars. Directly from/to each other. It's peer to peer selling. No intermediaries. Our company finds a good selection of used (but quality) cars and gather them on a huge parking lot on the same day. Visitors can then find good deals and a big selection at the same place.

The design should have the following

Most important guideline: explore the idea of the vast selection, the many many cars that will be present at the event. (We expect at least 200 hundred cars on the first event) Our name: MARCHE DE L'AUTO, means « car market » in french. It can be spelled either in all caps or not. Baseline is optional and means: used cars, peer to peer. Potential themes that you may explore in your submissions: - Cars The marketplace (physical marketplace) - Multiplicity / vast selection - Peer to peer - Good deals (on BOTH sides)

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)

This design should not have this in the entries

Nothing yet, but we will make sure to give rapid feedback to the designers. So please pay attention to our notes and commentes on each submissions.

Colors to use in the design

gray (primary) and orange (secondary)

Briefly describe your contest

P2P physical marketplace for used cars