Creative Brief

Company or website name

Logo for Screen Printing Company with Penguin Logo

Slogan or Tagline

Designs and Apparel

Describe your company and organization and target audience

This is a screen printing company focused on providing quality screen printed apparel for corporate and personal use. We target businesses and organizations that need custom printed apparel for their business or event.

The design should have the following

It should have a rockhopper penguin, probably just the bust, not thinking full body. It should have a cartoon feel. The rockhopper has a mow hawk look and we definitely want that. Google the penguin there are plenty of images.

The Rockhopper text can be in nearly any font, but we would like the Designs and Apparel part to either be in a fairly common font that we can edit or have the font included with the design.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)

Colors to use in the design

Orange and black will probably be the primary, maybe yellow and black....colors of the penguin.

Briefly describe your contest

Logo design for a screen printing company with a rockhopper penguin as the icon or main image.