Logo Design Contest

Living Well Pantry

by jcpfc

Contest received 56 entries and the contest holder has awarded a winner.

Winning entry by mmw723

Congratulations to winner mmw723 ! They were awarded the contest prize of $200.00

Discussion:

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jcpfc Contest Holder
Hello Designers! Thank you so much for your entries so far. There are only a few days left and we would still like to brainstorm with the group on the new brand for the "Living Well Pantry" As stated in the notes above, we had a logo that we liked, but the name was trade-marked. If it's possible, I would like to see some variations on that logo, replacing the text "Dans Pantry" with our new brand "Living Well Pantry" To give our designers a head start I've uploaded the following files. The first .AI file contains the logos of our current brands The second .AI file contains the original logo that we were planning to go with until we discovered the trademark issue. Please review the logos below and submit some designs for "Living Well Pantry" that are similar to our current brands. I realize that this is a curve ball, but we were on the fence between a complete rebranding and a branding that fit into our current multi-brand style. THANK YOU ! http://www.jasoncurran.com/pfc/alllogos_2011.ai http://www.jasoncurran.com/pfc/DansPantryLogo_FINAL.ai
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jcpfc Contest Holder
For more information on the "Living Well Pantry" please visit the website of our parent company Performance Food Centers at http://www.performancefoodcenters.com. If you click on the "SHOP ONLINE" link, you'll see the story behind what is currently branded as "Dans Pantry" and the current logo. The problem with the current logo is that someone has already trademarked the name "Dans Pantry", so we are re-branding it as "Living Well Pantry" and moving the store to a new domain name separate from the main website at performancefoodcenters.com. I hope this provides some more information for our designers. Please keep in mind that this is a multi-million dollar company with thousands of locations selling our products nationwide. We would like the new logo and brand to reflect not only our philosophy, but also the professionalism of the company. Thank you all for your submissions so far !
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jcpfc Contest Holder
Some other possible ideas to incorporate into the logo would be Colorado style mountains and/or hiking in the interest of wellness.