Creative Brief

Company or website name

Lean Living Journal

Slogan or Tagline

Eliminate Waste, Simplify Life, Track Your Progress

Describe your company and organization and target audience

We are creating a community, an app, and a physical journal that helps people track their Lean journey. Lean is the elimination of waste from a system, whether personal or business. This allows people to cut down on the time they spend on activities they don't want to do, and frees up time for what they do want to do.

The design should have the following

I want the name to to be part of the logo, though the tag line does not need to be. It should be simply and clean, "lean", not overly complicated.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)

Colors to use in the design

No more than 3 colors in the design

Briefly describe your contest

A Logo for a Simplified Life