Creative Brief

Company or website name

Laura Jeffrey Academy

Slogan or Tagline

Asking Questions. Making Choices.

Describe your company and organization and target audience

Now beginning its 10th year, Laura Jeffrey Academy (LJA) is a Twin Cities tuition free charter middle school offering a unique STEM-focused, girl-focused educational experience, grades 5 - 8. Students learn through rigorous study, by asking questions, solving problems, and participating in the community. LJA's interdisciplinary learning and teaching model provides students with the experiences and skills that result in academic and personal success - students who are critical thinkers and leaders.

LJA welcomes all students. Admission is open to all students, regardless of gender, race, religion, sexual orientation, ability, or economic status.

The design should have the following

Reference to the ten years that the school has been operating
show the school's critical thinking/STEM focus
show that the school is to educate 5th - 8th graders
be easy to read from a distance

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)

This design should not have this in the entries

Pink colors or any other female stereotypes.

Colors to use in the design

bright colors that stand out but we will also need a version to use on black and white documents.

Briefly describe your contest

We need a new logo for our charter school that's been teaching girls critical thinking skills and educating the community for ten years.